The Toyota Research Institute (TRI) released research showing that behavioral science interventions can change electric vehicle (EV) charging behavior and lower carbon emissions. The research was ...

When do people behave badly? Extensive research in behavioral science has shown that people are more likely to act ...

Plug-in hybrid vehicles are good for the environment only if car owners regularly charge them. (Many don't.) But behavioral scientists at Toyota have discovered that subtle interventions can get ...

Toyota introduced a new “science-backed” app that rewards EV and plug-in hybrid (PHEV) drivers for charging their vehicles. Why?

Some plug-in hybrids rarely get plugged in, making them very inefficient. Toyota used science to find a way to get around that.

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

A long-term study tracking 475 children found that autistic children are far more likely to experience persistent gastrointestinal issues than their peers.

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...