The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...

Here’s a joke for you: Two people entered a B2B blog. They got bored and left. Oops, wait. That’s not a joke. That’s the reality. Humour is insanely underrated ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business ...