This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Snap Inc. (SNAP) is reportedly stepping up its push into augmented reality with the introduction of an upgraded operating ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

LOS ANGELES, Calif.--(BUSINESS WIRE)--Total Immersion, the global leader and pioneer in augmented reality (AR), today announced that deep, system-level and low-level optimization will enable its ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

The global augmented reality and virtual reality market size was US$ 18.2 billion in 2021. The global augmented reality and virtual reality market is forecast to grow to US$ 301.2 billion by 2030 by ...

SAN FRANCISCO (AP) — Apple has bought a company that makes augmented-reality software, which adds information or images to real-world scenes when viewed through a special headset or even a smartphone ...

Mark Lucovsky, a director of Google's augmented-reality-software team, has left. Lucovsky built software for Google's AR products, including its recently canned "Iris" smart glasses. He said that ...

NEW YORK, Nov 16 (Reuters) - Meta's META.O head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's ...

NASA’s Jet Propulsion Laboratory is using a 3D visualization tool to design innovative space probes, including the Mars 2020 Perseverance Rover and its Ingenuity helicopter. The same tool can help ...