The priciest iPhones are the iPhone 17 Pro and Pro Max, which pack a range of camera upgrades plus a new orange color. While the iPhone 16 Pro was slightly cheaper at a $999 starting price last year, CNET Editor-at-Large Andrew Lanxon notes, "It's now got double the storage and actually costs the same as the equivalent 256GB iPhone 16 Pro."

Alongside iOS 26 and macOS Tahoe 26, Apple also pushed updates across its ecosystem. tvOS 26, watchOS 26, and visionOS 26 were released for Apple TV, Apple Watch, and Apple Vision Pro, respectively. Safari 26 was made available for macOS Sonoma and Sequoia users, while developers received Xcode 26.

Apple Watch Series 11 models that go on sale on Friday can notify users that they may have high blood pressure, in a feature the company has powered using artificial intelligence rather than a blood pressure monitor.

The iPhone 17 Pro Max sports its most noticeable (and maybe controversial) design changes in years. By contrast, its closest competitor, the Samsung Galaxy S25 Ultra, retains its signature look. The two flagship phones feature versatile camera setups, plenty of power, and a slew of features. Each will suit a specific type of user.

The Apple Watch Ultra 3 is even more well-connected than its predecessor, with a 5G modem and satellite support, bringing extra peace of mind to its target audience of outdoor enthusiasts.

The latest feature on Apple Music makes it easier to switch services and juggle multiple music streaming services.