Amazon this morning unveiled a new wave of agentic AI tools designed to act as proactive partners for the independent sellers ...

Learn more about the improvements to Seller Assistant, an AI tool from Amazon that can make selling online even easier.

The company is updating Seller Assistant, its AI tool for third-party sellers, to help handle tasks on the seller's behalf.

Amazon has unveiled sweeping upgrades to its Seller Assistant platform, giving third-party merchants the ability to hand over entire advertising campaigns to AI. Sellers can now describe an ad concept ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

According to a Bloomberg News report, the Seller Assistant by Amazon is designed to forecast demand and assist in inventory ...

Amazon released an AI agent that will assist sellers on its platform run their businesses. The company is updating Seller ...

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

Amazon.com Inc. has revamped its artificial intelligence agent for online merchants, an upgrade that could help sellers ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Using Amazon’s Alexa+ with real-world tasks, from event flyers to school emails, shows both promise and shortcomings.

Lens Live lets customers browse a swipeable product carousel and add items to their cart within the camera view.