How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

'There seems to be a little more detail in the Finra rule about the guardrails on the use of the projections,' a compliance lawyer says. By Mark Schoeff Jr. A Finra proposal on performance advertising ...

PHOENIX - Dealer and municipal advisor groups are urging the Securities and Exchange Commission to reject both the Municipal Securities Rulemaking Board's proposed new rule restricting the advertising ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

Trade associations representing investment advisers are grateful that the Securities and Exchange Commission is attempting to update adviser advertising rules for the first time since the Kennedy ...

On January 14, LB 989 was introduced in the Nebraska Legislature, which would impose sales and use tax on “the retail sale of digital advertisements.” The bill defines “digital advertisement” as “an ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The city of Detroit is set to consider a new ordinance for ...

The health care field has changed so rapidly in recent years that experts who study it on a full-time basis are having a hard time keeping up. First came the managed care invasion in the form of HMOs, ...