How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

'There seems to be a little more detail in the Finra rule about the guardrails on the use of the projections,' a compliance lawyer says. By Mark Schoeff Jr. A Finra proposal on performance advertising ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

Trade associations representing investment advisers are grateful that the Securities and Exchange Commission is attempting to update adviser advertising rules for the first time since the Kennedy ...

The SEC’s new principles-based approach to advertising regulations designed to allow advisors to better tell their stories to prospective clients, is an improvement, but is still too onerous to be ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

WASHINGTON (AP) — Americans who smoke may soon be hearing a lot more about Zyn, the flavored nicotine pouches that have generated billions in sales while going viral on social media. The Food and Drug ...

Advertising trade groups on Monday bashed proposed privacy rules for internet providers at the Federal Communications Commission. In a letter to the agency, six advertising industry groups, including ...

Photo illustration of advertising, as proposed for 1515 Arch and presented at Art Commission on Nov. 2, 2016. (Interstate Outdoor Advertising, Tantala Associates) A proposal to use the city’s ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The city of Detroit is set to consider a new ordinance for ...