Cinematographer Dale Campbell explains how Blackmagic's PYXIS 12K camera helped create a sharp and cinematic finish for TWG ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

The Case Study outlines Digital Silk's work with Picture Perfect Cleaning, a professional residential and commercial cleaning company seeking to improve online visibility and user engagement following ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...