In business, the term “touch point” refers to the number of times a customer will see a logo, hear the company name or listen to a jingle. Any engagement or communication between the brand and the ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward diverse checkout options and digital receipts has ...