Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile landing pages. While it’s critical for advertisers to measure ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

News flash folks, Google AdWords is not perfect and can be exploited. There are times when people can go into the AdWords system and trick Google into serving up ads for phishing sites and malware ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.