Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

If you’ve ever wanted to get your ads in front of people browsing specific websites, using specific apps, or watching specific YouTube videos, this is the article for you. What are placements in ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...

"Competitive keyword advertising" occurs when a company buys the trademarks of its competition as keywords for search engine marketing. In the 2000s, it was one of ...

To Anand Subramanian, navigating the Web with today's search engines is a model of maddening inefficiency: Instead of going from one logical place to another, a surfer must usually go back to square ...