Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg,

The Ferrero Group said Thursday it will buy WK Kellogg Co. in a deal valued $3.1 billion, expanding the Italian food giant's global reach. Kellogg, which was founded in Battle Creek, Michigan, in 1906, is known for brands including Corn Flakes, Froot Loops, Rice Krispies and Special K. Ferrero's brands include Nutella and Rocher chocolates.

Private equity firm Cerberus Capital Management, which owns a stake in grocer Albertsons , and billionaire investor Dean Metropoulos teamed up in an unsuccessful bid for cereal maker WK Kellogg , according to three sources familiar with the matter.

The head of Ukrainian intelligence, Kyrylo Budanov, took part in a briefing for US special envoy Keith Kellogg, according to the Defense Intelligence of Ukraine. Chief of the DIU Kyrylo Budanov attended the briefing,

U.S. special envoy Keith Kellogg was welcomed at Kyiv's railway station by Andrii Yermak, the head of Ukraine's presidential office.

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.

US Special Envoy Keith Kellogg has revealed details of his conversation with President Volodymyr Zelenskyy during his visit to Kyiv on July 14 in his post on X. "In Kyiv today with Zelenskyy to discuss President Trump's landmark NATO deal that will accelerate the best US-made weapons to Ukraine,